updated for 2025
A practical playbook for COOs navigating automation and AI in complex, real-world businesses.
“The examples in the book are really powerful and trigger the reader to think about what they could do.”
Draw inspiration from simple real-world examples of automation and AI that are already delivering results in industries like construction, healthcare, manufacturing, professional services and travel.
Most automation and AI projects don’t fail due to a lack of ambition - they fail because they start with the wrong assumptions. This playbook distils the core lessons, mindset shifts, and overlooked details that can make or break a project in a growing business with history, complexity and people to protect.
It’s not written for the tech giants or VC-backed startups. It’s built for the real world: legacy systems, Excel workarounds, time-starved teams and all. Whether you’re stuck in the early stages, unsure where to begin, or reeling from a failed attempt - this is a clear, practical guide to help you move forward with confidence.